CMC Markets is looking for an enthusiastic Marketing professional to lead the Acquisition and Retention strategy for their Canadian operation. The position will be based in Toronto. They will be responsible for one direct report, with a view to further developing the team.
Roles and Responsibilities:
Develop the marketing strategy for CMC Markets’ products and services in Canada. ? Plan and implement all through the line campaigns. ? Monitor and report on the performance of media campaigns to ensure optimization of marketing spend. ? Develop creative for Print, Online, SEM , EDM and Television ? Manage all PR across Canada ? Maintain and optimize the retail websites ? Manage the national marketing budget ? Conduct regular market research ? Provide marketing support and strategic direction to the Retention and Acquisition teams ? Work with the global marketing team to ensure brand and strategic consistency ? Manage relationships with external marketing agencies. ? Manage the Education department and develop the market strategy for educational programs
Skills and Experience:
? University degree or qualification in marketing, business, or similar field. ? Previous experience in managing the marketing of similar products. ? Fully conversant with Microsoft Office programs. ? Experience of SEO and SEM (PPC) and an active interest in social media and developing technologies
Who are we looking for?
? Excellent verbal and written communication skills ? Strong Analytical skills ? Managing people ? French, Cantonese or Mandarin verbal and written skills desirable ? Influencing Others ? Working as a Team